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Luxury E-Commerce2024

Atelier Vela

Atelier Vela was preparing to launch a new collection and needed the brand, storefront, and campaign assets to feel cohesive from first impression to checkout.

Collection launch

Objects with story, crafted to be kept.

3.1x launch conversion27% higher AOVRepeatable campaign system
Brand DirectionStorefront DesignLaunch Funnel
Challenge

The founder had a strong product but no digital system that communicated quality, story, or confidence at the point of sale.

Solution

I built a refined storefront, tightened the brand language, and designed a launch funnel that connected ads, landing pages, email, and post-purchase retention.

Project Impact

3.1x higher launch-week conversion rate than the previous release

27% increase in average order value

Reusable campaign system for future product drops

Want a similar transformation for your business? Let's design the system, digital presence, and growth engine around your actual bottlenecks.