Atelier Vela
Atelier Vela was preparing to launch a new collection and needed the brand, storefront, and campaign assets to feel cohesive from first impression to checkout.
Objects with story, crafted to be kept.
The founder had a strong product but no digital system that communicated quality, story, or confidence at the point of sale.
I built a refined storefront, tightened the brand language, and designed a launch funnel that connected ads, landing pages, email, and post-purchase retention.
3.1x higher launch-week conversion rate than the previous release
27% increase in average order value
Reusable campaign system for future product drops
Book care in under two minutes.
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Open case studyWant a similar transformation for your business? Let's design the system, digital presence, and growth engine around your actual bottlenecks.