Paid Advertising —
Meta, Google & TikTok
Running ads without a system is just paying for traffic that goes nowhere. The businesses that win at paid advertising aren't necessarily spending more — they have tighter targeting, better creative, and a funnel that converts after the click.
I manage campaigns across Meta, Google, and TikTok with one metric in mind: return on ad spend. Not impressions, not reach — revenue.
No commitment. Usually reply within a few hours.
Platforms & what I manage
Every platform. One strategy.
Meta Ads (Facebook & Instagram)
Audience research, campaign architecture, creative direction, A/B testing, retargeting sequences, and ongoing ROAS optimisation. Works for local lead generation and e-commerce equally.
Google Ads
Search, display, and Performance Max campaigns. Keyword strategy, negative keyword management, landing page alignment, and conversion tracking setup.
TikTok Ads
Creative-first campaigns for brands targeting younger audiences. Content strategy, ad creative direction, and performance optimisation.
What's included
Everything inside every engagement.
This isn't a set-it-and-forget-it service. Every management engagement includes ongoing strategy, testing, and reporting — not just someone pressing “boost post” once a week.
Who this is for
For businesses that measure results in revenue.
E-commerce brands, local service businesses, clinics, and consultants who are already spending on ads — or ready to start — and want campaigns managed by someone who treats ROAS as the only metric that matters.
Minimum monthly ad spend of €1,000 recommended to see meaningful data and results.
Investment
Management fee, separate from ad spend.
Management fees range from €500 to €3,000 per month depending on platforms managed, campaign complexity, and ad spend volume. This is separate from your ad budget, which goes directly to the platforms.
Single platform
One ad platform managed end-to-end
from €500/mo
Multi-platform
Two platforms + unified strategy
from €1,200/mo
Full-stack
Meta + Google + TikTok + funnel
from €2,500/mo
Ad spend billed directly by the platform — not through me.
FAQ
Frequently asked questions
What is ROAS and what should I aim for?
ROAS (Return on Ad Spend) measures revenue generated per euro spent on ads. A 3× ROAS means €3 earned for every €1 spent. Target ROAS varies by industry and margin — I set benchmarks at the start of every engagement based on your numbers.
How long before I see results?
Most campaigns need 4–6 weeks of data before optimisation kicks in meaningfully. Month one is setup and learning. Month two is where performance typically improves. Results compound from there.
Do you handle the creative (images, videos)?
I handle creative direction and ad copy. For video production I work with trusted collaborators, or I can direct you on what to shoot yourself using a phone — which often outperforms polished studio content anyway.
Can you take over existing campaigns?
Yes. I frequently inherit campaigns that have been running without a clear strategy. I start with an audit, identify what's wasting budget, and restructure from there.
Ready to make your
ad spend work harder?
One conversation about your current campaigns — or why you haven't started yet. Either way, I'll give you an honest read on what's possible.
Remote-ready. EU-wide. Usually reply within a few hours.